blue-ocean-strategy

Activate when: user asks 'how do we stop competing on price?', 'what new market can we create?', 'is there a way to differentiate and cut costs at the same time?', describes an industry where all competitors look identical and margins are eroding, or a team is choosing a market entry angle to avoid head-to-head competition. Do NOT activate when: competitive dimensions are fixed by regulation (utilities, certain financial products); or a network-effects incumbent already dominates the space — use disruptive-innovation instead. More: deciqai.com/c/blue-ocean-strategy