Map Is Not the Territory

Activate when: a metric is improving but customers or employees are signaling problems; a strategy or process hasn't been reviewed in over a planning cycle; a team keeps disagreeing and can't resolve it with data; someone says 'the model shows...' or 'the data doesn't show any problems'; a plan is being followed because 'that's how we do it.' Do NOT activate when: the map is demonstrably current and freshly validated against the territory; the decision is so low-stakes that map imprecision doesn't matter. More: deciqai.com/c/map-is-not-the-territory